SEO Vs SEM

What is the difference between SEO and SEM? Are they same or different?

SEO is a part of SEM or subset of SEM.  The contrast between SEO and SEM is basically that Search Engine Optimization is some part of Search Engine marketing or Search advertising as it is generally known. Both techniques point in expanding perceivability in internet searchers. SEO is about enhancing the web property like; content, backlinks etc. to improve rankings in the query items while SEM goes past SEO. It includes different techniques too which can get you more web crawler guests like PPC(Pay Per Click) publicizing.

What is SEO?

search engine optimization (SEO) is the methodology of influencing the Visibility of a site or a page in a search engine’s “regular” or un-paid (“Organic”) search results. By and large, the prior (or higher positioned on the search results page), and all the more regularly a site shows up in the search results list, the more Visitor it will get from the search engine’s sites. SEO may target various types of search, including picture search, nearby search, feature search, scholarly search, news search and industry-particular vertical search engines.

There are two primary type of Search Engine Optimization Techniques

On-page optimization

  • Keyword density
  • Title Tag optimization
  • Keywords in the content
  • Quality of original content
  • Keywords in hyperlinks
  • Keywords in headings and bold tags
  • Keywords in URL
  • Meta Tags (some engines)
  • Sitemap
  • Link structure
  • “Indexability” of the web page

Off-page optimization

 

  • Amount of incoming links
  • Quality of sites that link to yours
  • Relevancy of sites that link to yours
  • Keywords in the anchor text

 

What is SEM?

I see SEM as a somewhat wide term. It is a methodology to publish advertisement of your product on internet, get audience through paid search, in other word increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Parts of search engine advertising which I would consider to be outside the domain of search engine optimization incorporate the accompanying:

Paid Inclusion

This is just that paying a search engine or a catalog to add a site to its database instantly, instead of setting up that site so it will be found by the search engine spiders on its own. On account of some search engines and catalogs, paid Inclusion is the best way to get listed. For others, its displayed as a choice. In case you’re eager to pay, your site will be recorded sooner. It’s additionally a helpful practice to roll out regular improvements to your site content, the fact that your site will be spidered all the more frequently and you will have the way to test how changes influence your ranking.

 

Customary Ads

This includes setting paid publicizing on the search engine result pages (Serps). Typically, these advertisements seem focused around the Key words entered into the search engines, and one is charged focused around the quantity of hits, i.e. appearances, of the commercial. As such, you pay whether the notice sends anybody to your site or not.

Pay-Per-Click (PPC) Advertising

PPC advertisements are straightforward enough to take a gander at. They’re content just. PPC commercial fights are totally controlled by the publicist. You choose which magic words ought to raise your advertisements, you compose the duplicate, and you choose the extent to which you need to pay. What’s more, as the name shows, you pay for an advertisement when somebody clicks it and is brought to your site. There are two fundamental systems of PPC promotions, run by Google and Overture, and each has it favorable circumstances and impediments, however in both cases, one ought to be arranged to invest a lot of time (and cash) observing and modifying such a crusade.

 

 

Role of a Backlinks in SEO

Role of a Backlinks in SEO(Search Engine Optimization)

What is a backlinks and why are they imperative? Backlinks or Inbound Links (Ibl’s) are connections that are controlled towards your site and are the building pieces to great Search Engine Optimization. The quantity of backlinks a site has is in a decent pointer of its notoriety or imperativeness with web indexes. Web crawlers, in particular Google, give more credit to sites that have a bigger number of value backlinks and consider those sites more pertinent in a pursuit question.

 

It is not sufficient to simply have a high number of inbound connections; they have to be quality connections. For web search tools to focus the nature of inbound connections the substance of the webpage is evaluated. The substance of the sites you have inbound connections with necessities to be significant to the substance on your site. The more significant the inbound connections are to your site aides focus the nature of the connections. On the off chance that your site is about bosom inserts than joining to a site about German Shepherds is not applicable and is along these lines not a quality connection.

 

It is not difficult to get a higher positioning utilizing backlinks than it is to impact web crawlers with outer backlinks from different locales, which is the reason backlinks matter such a great amount in a web indexes calculation. As of late internet searchers criteria for quality inbound backlinks has gotten harder. This is because of individuals utilizing beguiling strategies like shrouded connections or consequently created pages whose whole intention is to create inbound connections to other website pages. These pages are called “connection ranches” which aren’t removed via internet searchers. Connection ranches could be hurtful to your site in the event that you backlink with them and may cause your site to be banned.

By having quality backlinks you are drawing in guests to your site. You can’t simply fabricate a site and expect that individuals are going to discover you without being pointed in the right bearing. Individuals awhile ago utilized Reciprocal Linking to attain this.

Complementary Links were examined in a late Google overhaul as one of the focuses for its most recent channels. Keeping in mind the end goal to help site rankings through the quantity of inbound connections, webmasters had settled upon Reciprocal Link Exchanges. This connection trade happens when one webmaster puts a connection on their site to indicate an alternate webmasters site. A hefty portion of these were not significant connections and were recently slighted via internet searchers. The inbound connections were not checked yet the outbound connections were still numbered which brought down the significance score of numerous sites and made them drop off the Google map.

Google is chipping away at a patent that will manage the prevalence of destinations being interfaced to and how reliable a webpage is that you connection to from your own particular site. This implies you could potentially cause harm for joining to a terrible site. To get ready for this now we ought to picked pertinent locales to connection with, destinations that don’t have a colossal measure of outbound connections on a page and ones that don’t hone awful SEO strategies. By doing every one of those things we can diminish the danger of having our complementary connections marked down.

A considerable measure of webmasters have more than one site, now and again ones that are identified with each other. For this situation, you have to be cautious about interlinking various sites on the same IP. On the off chance that you have say ten related locales and you have a connection to each of them on a page that could look terrible to internet searchers. By attempting to control backlinks by having an excess of connections with the same IP location is called Backlink Bombing. In a few examples it is alright to have joins with the same IP address. Case in point, on the off chance that you needed to give your guests additional assets, a couple of these won’t hurt, however ought to most likely be kept to a base.

A couple of instruments ought to be considered when starting to backlink. Staying informed concerning your backlinks will be useful so you know which locales are interfacing over to you. By staying informed concerning your backlinks you can discover how the grapple content of the backlink utilizes essential words identifying with your site. To stay informed concerning your backlinks the Domain Stats Tool can be utilized, it will reveal to you the backlinks of a space in Google, Yahoo and MSN. There is likewise few different things this instrument will let you know about your site like: what number of pages from your site have been filed, your postings in the Open Directory and Alexa movement rank.

The Backlinks Builder Tool

it’s an alternate helpful asset. As you know, it is not paramount the quantity of inbound connections you have yet the quantity of value inbound connections you have is vital. This instrument serves to discover sites that are identified with you that would be liable to add you as a connection to their site. By inputting a watchword or an expression this instrument will discover related locales for you, which makes the undertaking of discovering quality backlinks a great deal simpler.

 

Stay Text is additionally paramount in making quality backlinks to your site. Grapple Text is the point at which a connection consolidates a pivotal word into the content of the hyperlink. As opposed to putting “Click Here” on your site, words that identify with your site ought to be inputted. For example, if your site is about breast embeds then you ought to utilize words like “Bosom Implants Q & A” for your hyperlink. Utilizing the Backlink Anchor Text Analysis Tool will help you discover your backlinks and demonstrate to you what content is continuously used to connection to your site. I recommend that if the stay content is not being used legitimately on a website that is interfacing to you, you ought to demand that site to change the grapple content to something that uses significant watchwords. By doing this it will help support your quality backlinks score.

 

Email Marketing Facts

Email Marketing 

Over the past couple of years, like flyers marketing, it seems like email marketing campaigns have lost it’s effectiveness due to social media. However let’s not conclude that they’re dead, They’re not dead, and if done accurately they are a fundamental way of online marketing.

It’s so natural to get self-satisfied concerning the messages you’re sending. I’m not simply discussing the same old content – I’m discussing your format, the outline and your general brand identity. There lots of things to be measured to be reviewed before staring an email marketing campaign.

I’m going to be providing for you some helpful tips to help prepare your next email advertising campaign. When you’ve ticked these off, you’ll be well on your way to sending emails your subscribers want to read.

 

  1. Who is sending me this and who do I answer to?

Who is sending an email is critical in terms of open rates. You all will agree to me, if you get an email from noreply@xyzco.com, you will not bother to open it. I need to know who is sending me this email, whether its an organization name or a particular contact inside the organization. Personality is fundamental, so verify that you are sending it from somebody in your organization and keeping the name steady.

To make recipient believe that it could be a system generated mail but the person is existing. There has to be an email id of your own employee with a face probably.

 

 

 

ROI vs ROMI

[vc_row][vc_column width=”1/4″][vc_single_image image=”7562″ img_size=”300×150″ title=”ROI”][/vc_column][vc_column width=”1/4″][vc_column_text]

                             VS

[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_single_image image=”7564″ img_size=”300×150″ title=”ROMI”][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column width=”4/6″][vc_column_text] 

Return On Investment (ROI) VS Return On Marketing Investment (ROMI).

ROI may be investing your money in new direction for the company’s growth as well as growth in profit making. It may be cost for new product launching or importing new techniques, new client making, new distributes, joining of new suppliers etc.

In return it helps to increase production, sales, profit.[/vc_column_text][vc_single_image image=”7563″ img_size=”600×400″ add_caption=”yes”][vc_column_text]

ROI is only deals with investment and output.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”7564″ img_size=”300×150″ title=”ROMI”][/vc_column][/vc_row][vc_row][vc_column width=”4/6″][vc_column_text]ROMI is investing on marketing which may support to increase sale plus contribution in profit. But at the same time it helps by building synergy effect by doing multi-mode marketing. Marketing is important part of communication between product and it’s buyers.Company has to invest in marketing for brand awareness or  increase demand of their product.

So metrics should be build to determine the worth of marketing. Certainly there are factors to be  measured for to determine successful marketing.

ROMI IS CALCULATED AS

Return on Marketing Investment (ROMI) =
[Incremental Revenue Attributable to Marketing ($) * Contribution Margin (%) – Marketing Spending ($)] /
Marketing Spending ($)

Building ROMI Metrics gives you a idea about how much you are spending is just enough on marketing.

Short term ROMI

In this type of ROMI is of short term as input and desired outputs.Simple index measuring profit generated for money you spend  on marketing.

Long term ROMI

This include many year’s long term ROMI data.

Some approaches use ROMI such as Marketing Mix Modeling is statistical analysis on sales and time to time marketing  (Multivariate Regression)is used for forecasting of demand of product in market.

Long term ROMI models can show you long term incremental customer acquisition or reduced churn rate.[/vc_column_text][/vc_column][/vc_row]

Analytics in Media & Entertainment

[cs_column column_size=”1/2″][cs_image column_size=”1/1″ image_style=”plain” cs_image_url=”http://www.datapanaceaonline.com/wp-content/uploads/2014/10/gemservices.jpg” cs_image_url1=”Browse”][/cs_image][/cs_column][cs_column column_size=”1/2″]Now is perhaps the most exciting and challenging times yet for marketers. Exciting, because the advent of social media has made it easier, quicker and vastly economical for companies to pitch to a wide range of audience. Social media has democratized advertising and marketing in ways that we thought were not possible a few years back. It is less about deep pockets and more about creativity and targeted marketing. At the same time it is challenging because it begs the questions – how do you maximize and measure the efficacy of the campaigns, ensure that the product is pitched to the intended audience and most importantly how do you better a competitor’s campaigns?

[/cs_column]

Specifically with respect to the media and entertainment industry, there was a time when marketing and advertising of films meant ensuring every inch of hoarding space in the city is filled with the posters of the upcoming movie and of course the mandatory promotion party or unveiling of the film. More often than not, the success of a film was a function of the popularity of the lead cast since the plots more or less followed a set formula that we are all too well aware of. The early 90’s saw the change that came to define the entire media and entertainment industry. This was the period when liberalization gave Indian viewers exposure to international media content. A new market emerged from this period of immense churn.

[cs_column column_size=”1/2″][rev_slider blog-image][/cs_column][cs_column column_size=”1/2″]

A generation of viewers were born, who had completely different tastes and preferences, a generation born in the era of the World Wide Web. Marketers and film makers came to realize that the dynamics of film making and viewership has evolved. Independent and niche films that never saw the light of the day earlier are now appreciated and is common place, thriving alongside mainstream cinema. Although this new age movies were made, their marketing budgets could not compete with that of commercial cinema and it was not feasible to mass market due to the inherent quality of the cinema itself. It became a cause of concern for the movie makers that the niche movies they made never received the recognition and viewership it deserves simply because they could not reach out to the target audience efficiently enough. They did have access to the social media and realized soon enough that it was their ally, but the answer to how to leverage it into a potent marketing aid eluded them.

[/cs_column]

Along comes data analytics to solve this conundrum. Data analytics helped movie makers to generate the “buzz” required to promote a film by harnessing the immense power of big data to provided insights into viewer behavior. Data scientists strategized and optimized the method of reaching out to potential viewers in a precise and highly efficient manner. It is interesting to know the kind of solutions that big data comes up with to aid in marketing. They scour the internet and social media to arrive at answers to questions such as – what time of the day am I likely to generate the highest response for my marketing pitch, what day of the week will it generate the highest level of interest, who is most likely to re-tweet or further share my pitch, based on past patterns or (likes and dislikes) of which user can I say that he/she is most likely to watch this movie or buy this product, do they have friends with similar interest? Data analytics asks such pertinent questions and more often than not arrives at the answers to them by churning through huge volumes of data generated over the internet.

A recent case study by IIM Bangalore that analyses the impact of digital media marketing and the box office collections of a film highlights the role and use of data analytics as a differentiating factor in a highly competitive media and entertainment industry. The study was conducted on the success of the movie “1920 – Evil Returns” – a low-budget horror movie released in 2012. It was especially crucial for targeted marketing of this movie owing to the niche content of the film – horror. They ensured a high level of engagement with the potential viewers through Facebook updates, YouTube videos, sponsored advertisements the whole gamut of social marketing tools at their disposal. The film eventually did open to success due to the precise and sustained marketing campaign run by the movie makers with the assistance of data scientists. It is evident now that the media and entertainment industry has taken note of the power of analytics to drive data analytics and we won’t be surprised to see further interesting marketing techniques unraveled by the magic of big data and analytics.