Role of a Marketing Data Analyst

What do Marketing data analysts do?

  • Market Research Analysts assess consumer preferences in order to help organizations decide how to shape, advertise, and market their products and services.
  • Analysts utilize surveys, focus groups, and interviews to gather data.
  • They present their findings through charts, graphs, and other visual means to executives and clients in order to help them make ​better informed decisions about product introductions, modifications, and marketing campaigns.
  • Market Research Analysts interpret the data they have collected and ​organize this information into statistical tables and reports.
  • Their analyses and research create a visual of industry trends and of competitors so that organizations can predict how products and services will fare in the marketplace.
  • Marketing data analysts are experts in quantitative and qualitative market analysis.
  • They excel in identifying key market statistics, Interpreting findings, Helping marketing managers understand the numbers behind their marketing strategies.
  • Marketing analysis is the study and evaluation of market trends.
  • The goal is to determine what products a company should produce and how to sell them.
  • Business strategies and tactics are reliant upon marketing analysis, which is applicable to all industries that distribute a product or service.

Required Qualifications:

  • Strong mathematical and analytical problem-solving skills
  • Bachelor’s degrees in marketing or statistics


Market Research Skills:

  • Ability to Build and Maintain Analytical Models
  • Analyze Consumer Demographics, Preferences, Needs, and Buying Habits
  • Analyze Data to Draw Both Qualitative and Quantitative Conclusions
  • Basic SQL Experience
  • Build Solid and Strategic Relationships With Business Leaders and Clients
  • Convert Findings Into Written Reports
  • Design Research Methodology
  • Develop and Implement Sampling Plans
  • Develop Questionnaires and Discussion Guidelines
  • Devise and Evaluate Methods for Collecting Data (Surveys, Questionnaires, Opinion Polls)
  • Experience With Microsoft PowerPoint and Word
  • Experience with Statistical Software Platforms (SPSS, WinCross, SAS, Market Sight)
  • Familiar with Social Media, Online, and Mobile Research Techniques
  • Fast-Paced, Independent Thinker
  • Forecast Future Product and Buying Trends
  • Gather Consumer, Competitor, and Market Condition Data



Industries Hiring Marketing Data Analyst:

  • Search engines
  • Social networks
  • IT/Software
  • Financial institutions
  • The health care
  • Engineering companies Oil industry
  • Retail
  • Telecom/Mobile analytics
  • Marketing agencies
  • Data science vendors
  • Environment, utilities government and defense
  • Manufacturing


Salary Range:

Median Salary 4.20 Lakhs Per Annum

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